After eight successful years in the United Kingdom and four years in Australia, The Marketing Academy today launched its first Scholarship Programme in the United States based in New York City.
Sponsored in the US by lead sponsor Salesforce, as well as The Wall Street Journal, Mars Wrigley Confectionery, Delta Air Lines, Facebook and KFC Global, The Marketing Academy is a non profit organisation that delivers world class marketing leadership programmes in marketing, media, communications and advertising to executives at every level, from emerging leaders to CMO’s.
Their coveted flagship programmes, The Scholarship for emerging leaders and The Fellowship exclusively for CMO’s, are highly selective and totally free for selected participants. Their programmes unite the entire ecosystem of Brands, media owners, creative agencies, media agencies, industry associations, academic institutes and leadership organizations into one powerful, committed and engaged community.
With over 330 alumni around the world, nominations for The Marketing Academy’s inaugural US Scholarship Programme are now open. Industry leaders are encouraged to nominate their best talent for this unique development opportunity.
Following an 8-week selection process, only 30 of the Marketing, Advertising, Media and Communications industries brightest talent will be selected to undertake this 9-month, part time leadership development programme which unites the industries CEO’s, CMO’s and marketing experts and coaches to inspire, develop and mentor an entire generation of future leaders.
Sherilyn Shackell, Founder of The Marketing Academy said: ‘In such a fast-changing world, developing our talent is the only certain way to ensure growth. We’re dedicated to delivering programmes that will ensure that the power of marketing, media and advertising is felt in at center of every board room. I’m truly delighted to be opening nominations for the first Scholarship in the US and have been overwhelmed by the support we’ve been given by the industry as a whole’.
The Scholarship programme is designed around 4 core learning modules; Personal development – be an extraordinary human being; Professional development – be an exceptional marketer; People development – be an inspirational leader; and Purpose – be a change maker.
The programme includes; One to one mentoring sessions with CEO’s and CMO’s from the world of marketing and advertising, three immersive residential Boot Camps packed with inspirational speakers and masterclasses, lectures hosted by recognized subject matter experts and each Scholar also has an Executive Coach for the duration of the program.
Tenshey has been selected as The Marketing Academy’s official US Coaching Partner and will provide premium executive coaching services to each of the 30 scholars. Tenshey is a tech-enabled startup founded by former SAP CMO Maggie Chan Jones, named one of the world’s most influential CMOs by Forbes in 2017.
The Academy’s line up of Mentors in the States, who all contribute their time on a pro bono basis, include Catherine Tan – Global CMO of KFC Yum Brands, Chris Macdonald – President of Advertising & Allied Agencies of McCann Worldgroup, Berta De Pablos-Barbier – President of Mars Wrigley Confectionery and many more will be announced over the coming months.
Encouraging employers to nominate their talent for the programme Chris Gross, Marketing Director of Audible Japan and Scholarship Alumni said ‘As dramatic as it sounds, it is a life changing program. Be prepared to change as a human being, a leader and a marketer – because that will happen. Without a doubt, it’s the best education, development or self-improvement experience I’ve done, and the one I’ve had the most tangible results and improvements from. Don’t let the cultish language of the Alumni scare you – it just really is that good and we all believe in it that much’.
The Scholarship is open to all marketers within brands and agencies with between 5 and 15 years experience. Scholarship places are also granted to entrepreneurs.
“Salesforce is proud to support the launch of The Marketing Academy US as a Lead Partner Sponsor,” said Emma Chalwin, VP US Marketing, Salesforce. “Having personally witnessed the power of The Marketing Academy in the UK over the last eight years, and with first-hand experience of it’s learning content, I have no doubt that The Marketing Academy US will play a big role in inspiring, developing and enabling an entire generation of future leaders in the US. I’m confident that The Marketing Academy US will create an unrivaled community dedicated to enabling marketers to be the best they can possibly be.”
To take part in the Scholarship Programme potential Scholars first need to be nominated via www.themarketingacademy.us and submit a 3-part application by 14th September 2018. The Scholarship commences in December 2018 and runs through to July 2019.