Sarah Knox, Marketing Capability Leader – Lion Beer Australia

As a girl Sarah loved to create her own advertisements & jingles for brands & products. She has always been drawn to the power & magic of strong brands; their stories, their image and how they connect with people. Since then Sarah has spent her career building brands to deliver marketplace results and has extensive experience across the brand management spectrum from strategic planning to brand identity to product development & marketplace execution.

Sarah has worked in a number of FMCG categories including hair care and colour, personal and beauty car and household cleaning. Most recently she has been working in beer at Lion where she delivered some of her most impactful achievements including the restage of the James Squire brand and launch of its flagship variant 150 Lashes Sarah is currently the Marketing Capability Leader where she passionately leads the development, deployment and embedding of best practice marketing with a diverse marketing team of over 100 people to deliver marketplace success.

Sarah has an authentic and approachable leadership style and she has a genuine passion for empowering others with the skills and capabilities to help them reach their goals. Sarah’s commitment to marketing excellence extends to a strong interest in her own continued learning and development as demonstrated. She believes that marketing concepts and practices can have broad application and skills such as insight, strategy and planning can be transferred to address the continuous changes and challenges we face in our communities and societies.

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