Matt Parkes, Executive Manager, Deposits, Transactions & Youth – Commonwealth Bank of Australia

Having spent seven years leading key acquisition and media roles at the Commonwealth Bank, Matt’s passionate about combining the best of channel and creative to create outstanding consumer connections. Most recently he successfully led CommBank’s strategic migration of the bank’s programmatic buying and paid search functions in-house, spearheading the bank’s 1st in-house trading desk, and delivering invaluable campaign insight back into Marketing. Responsible for overseeing the Group’s Media agency and relationships, for the past 2 years Matt has defined and led the bank’s strategic media roadmap as well as managed and implemented the bank’s digital adstack. Post this success, and in a role as diverse as it is rewarding, Matt currently leads CommBank’s Deposits, Transactions & Youth Marketing team. Prior to CBA, Matt spent 8 years in the UK honing his DR skills agency side managing several UK and Western Europe Financial brands within the Royal Bank of Scotland Group. He also enjoyed working for with start-ups including the UK’s first Sharia compliant general insurer.

Before starting his career in marketing, Matt leveraged his Psychology degree working in Child Protection and Department of Justice in the ACT. Outside of work Matt loves sailing with the ultimate goal of sailing around the world with his young family.

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