Jay Sellick, Head of Strategy – Sportsbet

Jay is unique as a marketing and corporate strategist. His proven track record of commercial outcomes is underpinned by analytical rigour, customer orientation, broad marketing knowledge and a willingness to challenge the status quo.

Jay has been with Sportsbet for 3 years, employed as the Head of Strategy. Sportsbet is now Australia’s number 1 online wagering company with turnover in excess of $4 Billion. Jay leads a team of strategists, analysts, researchers, and data scientists.

The strategy team provide the thinking, analysis and interpretation of key data to create, monitor and continuously improve Sportsbet’s corporate and marketing strategies. Jay’s direct responsibilities include diagnosing business performance; measuring the effectiveness of investment; identify/quantify business opportunities; and providing consumer insights/direction for marketing activity planning. Jay’s contribution was recognised by the Group in 2015 when Jay won the global Customer Award for Sportsbet’s ‘Always On’ marketing strategy.

Jay is a member of the Marketing Leadership Team, co-leads eight cross-company working groups, as well as the Sydney office of 30 people.

Jay has a strong passion for learning and professional development, having completed his Executive MBA from AGSM in 2013.

Prior to joining Sportsbet, Jay was at Toyota Australia for 7 years. In his most recent role, Jay headed up Customer and Market Insights at Toyota Australia.

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