Gemma is currently Executive Creative Director and Head of MediaCom Beyond Advertising, a team she set up 6 years ago. MBA Australia specialise in content strategy, creative, production, partnerships and distribution and are the most awarded global team at MediaCom.
Prior to MediaCom Gemma was at TBWA London as MD of the brand entertainment division where her work for Nissan and PlayStation creative and producing ‘GT Academy’ a series of events and 5 part TV series tracking the journey of a gamer to become a racing driver sold to over 130 markets globally and took out the first ever Cannes Brand entertainment Lion. Prior to TBWA Gemma spent 8 years at MTV Europe rising from manager to Vice President of International Marketing Partnerships, a team she helped set up from scratch and grow to 70 people and $100 million revenue generating. A creative at heart and a business woman at brain, Gemma specialises in building high performing teams from the ground up to deliver ground breaking work for clients.