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David Halter, Digital Planning Director – Clemenger BBDO Sydney

In 2007, the independent shop LOUD took David in as part of the AFA (now Communications Council) graduate program. The flat structure gave him a row seat to the likes of ING’s Billy Connolly campaign, Cerebral Palsy Alliance, Bayer, Animals Australia and Transport for NSW.

In 2011, David took a hybrid role at Ogilvy London. Part brand planner at Ogilvy & Mather, half digital planner at OgilvyOne. The job gave him global exposure to both disciplines on a huge scale working with British Airways, Transport for London, American Express, Visit London, Kronenbourg 1664 and Unilever.

In that time he helped setup #OgilvyChange – a dedicated behavioural economics division consisting of planners, creative’s, psychologists, academics and researchers working with British Airways, IBM, British Gas and BT.

David returned to sunny Sydney for the birth of his first child in 2012 where Clemenger BBDO offered him a spot as Digital Planning Director working on every major account in the agency including: Wrigley’s, Foxtel, Virgin Australia, Velocity Frequent Flyer, Hungry Jack’s and MARS Food.

Apart from client work, David is considered a ‘change agent’, slowly working his way through the business and optimising it for a digital world. He is the author of an internal training programme called Digital Everyone and also helps clients understand the basics of a connected marketing world with a programme called Digital Excellence.

David cares more about people than technology and is data obsessed, in all shapes and sizes. He also has the annoying tendency to play the piano at agency parties.

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