Danni Wright is the head of strategy for Carat Sydney, and has been with Carat for the last ten years, across both UK and Australian markets. Prior to assuming this role Danni spent a year as the Group Strategy Director and the acting Head of discipline. Danni is a member of Carat’s Sydney’s executive leadership team, and is an active driver of the internal ways of working and culture of the organisation.
Whilst Danni has been in roles that span digital planning and buying, account management and media planning, her heartland sits within the discipline of communications strategy where she has spent the last 6 years focusing her skillset. In this time, she has the opportunity to apply her knowledge to brands such as LEGO, mastercard, Stayz and the Woolworths group. Danni’s core competencies include a rigorous focus on business effectiveness, understanding consumers as people and applying models of behavioral influence to communications problems. A self-proclaimed advocate for ‘intelligent decision making’, Danni’s approach focuses on the application of empirical rigor, psychological theory and data as a route to effectiveness in advertising.
Danni’s passion points include the role of Brand within the communications mix, behavioural economics and carving a future facing agency model. Danni was recently featured in a young guns profile for AdNews, and has been a member of the Dentsu-Aegis leadership development programme since 2012.