Damon Robbins, Head of Digital – Tabcorp

Damon is a savvy, results-focused marketing leader with an extensive background in building high performing teams that drive innovative offline and online marketing and branding strategies; demonstrating a track record of success in turning strategy into action, planning that delivers results and fulfilment of all objectives.

Since June 2014, Damon has held the position of Manager, Digital Marketing for Tabcorp’s wagering division, leading more than 17 full time employees across three teams. During this brief period Damon’s team has made significant gains in a digital media channels which have all exceed the expectations of the business.

Prior to leading the digital marketing function, Damon held the position of Manager, TAB Racing and Luxbet Marketing for a brief period of three months. During this time, Damon spearheaded the development of a dual-brand communication strategy for Tabcorp’s two wagering brands (Luxbet and TAB), which is implemented today.

For the five years prior to the senior marketing positions at Tabcorp, Damon was the online and marketing manager for Tabcorp’s Luxbet brand. In 2013, Damon’s team ranked in the top five most engaged in Tabcorp’s Gallup Survey. In 2012, Damon devised a three-year marketing strategy delivering significant new customer and net revenue growth in FY13 off a flat marketing budget. Furthermore, in 2010 one of Damon’s marketing campaigns won Bronze Cannes Lion Radio, Silver AWARD Radio Campaign and Bronze AWARD Radio Single. Due to these many successes, at the end of 2013 Damon was included on Tabcorp’s fast track high-achiever program.

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