Lewis is an experienced marketing/customer led senior executive, with expertise across digital, CRM, content, marketing, brand, sponsorship and sales in the airline, media services, telecommunications, sport and financial services industries.
Before IAG, Lewis headed up marketing for the NRL and Qantas. He started his career with British Airways in loyalty and brand management, moving to head up marketing for Air New Zealand International. He has also worked start up sector.
Originally from the UK, he has extensive international market understanding, having worked and lived in the Europe, US, Middle East, Australia and New Zealand.
Lewis is passionate about iconic brand and customer/digital first companies, joining the IAG in June 2016 and working with the Executive team to set up a new disrupt challenger business division called ‘Satellite’.
Lewis has now returned to the startup sector as CMO of Kohab, a new digital platform marketplace and community for property co-ownership, which launched in March 2018. He has also joined the BPO and partnering advisory group, The Bridge International, as their Marketing and Business Development Director, which launched in May 2018.