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Lee Leggett CEO – Initiative Australia

Lee graduated from Bournemouth University in the UK in 1995 with a BA (HONS) in Advertising Management and began her career at Modem Media in 1996. She joined BMP DDB (Tribal DDB) in 1998 where she ran the Volkswagen, Barclaycard and Guardian business before progressing to Head of Account Management and ultimately Business Development Director. She joined Grand Union in September 2003 to run the Britvic and Santander account portfolio and oversee the Account Management function. She was appointed Managing Director in April 2004.

In May 2006 Lee joined Dare as Managing Director. With responsibility for clients, new business and operations as well as recruitment, agency communications and marketing Lee was part of the team that saw Dare named Digital Agency of the Decade by Campaign magazine in 2010.

Dare merged with MCBD in January 2011 and Lee was named CEO of the new agency. Key responsibilities included P&L management, operational integration and people. Lee also worked actively on client business including Sainsburys, Vodafone and Sony. During this period Dare was named one of the World’s Most Innovative Companies (Fast Company) and IPA Effectiveness Company of the Year.

In 2013 Lee moved to Sydney and joined Initiative as CEO, where she was responsible for the Australian operation which has offices in Sydney, Melbourne and Perth. In 2016 she left the business and since then has been combining her creative agency experience with her media agency experience to help clients and agencies make the most from the opportunities offered in an increasingly integrated world.

Lee attended Wharton Business School in Philadephia to undertake the Advanced Management Programme in 2008. In the UK she sat on IPA Council and chaired the Digital Group until 2010. She remains an active member of Women in Advertising and Communication London (WACL) and has served on the Executive overseeing the Future Leaders Fund.

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