John Sintras was appointed Chief Audience and Content Officer at SBS in April 2018, bringing with him extensive industry insight and global leadership experience from his diverse roles across Australia and the US.
John was most recently based in New York, where he was Global President, Business Development and Product Innovation at IPG Mediabrands, responsible for driving growth across all business units, through innovative products and global best practice. Prior to this, he was CEO and Chairman at Starcom Mediavest Australia, in addition to overseeing the network’s Global Strategy and Product offering, delivering creative solutions for a range of high-profile global and local brands.
John has been a passionate contributor to the media industry and community issues, having sat on numerous industry and not-for-profit boards over his career. In 2012, John was the inaugural inductee into the Australian Media Federation Hall of Fame and was also named ‘Marketer of the Year’ by The Australian Marketing Institute.
Passionate about leveraging transformation and technology to deliver business growth, John also has a strong track record of inspiring teams to make a purposeful difference. As SBS continues to put audiences at the heart of its business, John’s in-depth knowledge and understanding of data optimisation and insights will be invaluable for SBS’s future as a multiplatform digital broadcaster.
In his role as Chief Audience and Content Officer, John has end-to-end oversight of the SBS Audience and Content strategy – specifically its brands, marketing approach, audience engagement and analytics – focused on delivering maximum impact of SBS’s Charter, across TV, radio and online.